It has to be good. First off, Manning isn't going to fake his way through this. When asked, "When is the best time to have a bourbon? For the most part, though, Manning calls himself an "authentic beer drinker. His journey to being part of a bourbon brand began in at a golf course in South Pittsburg, Tennessee, named Sweetens Cove.
It's a nine-hole golf course built in at the end of a gravel road from the remnants of a course called Sequatchie Valley, which previously existed on the same site. There is a tradition on the quaint course, which has never had a clubhouse or even plumbing: On the first tee, golfers take a shot of whiskey before they hit their first shot. Mark Rivers is a real estate developer by trade, managing partner of Sweetens Cove and also a friend of tennis star Andy Roddick.
One day, Rivers and Roddick were talking about how there should be more nine-hole golf courses than They're just more enjoyable to play. They started searching on their phones for the best nine-hole courses around. Sweetens Cove kept popping up. In May , Rivers and Roddick made the move. They put together a group of investors to buy the course, including Manning. And Manning and Roddick have a friendship that goes way back, Rivers said.
Roddick often tells the story of being in Indy to play in tennis tournaments. After, he and Manning would get together at St. Elmo Steak House for that famous shrimp and to compare notes, Rivers said. Roddick immediately thought of Manning going in on the course with him. And then, the more the investors thought about that course and that first-tee whiskey shot, they decided they wanted to take it to another level.
It's a part of the charm and romance of the whole place. Sweetens Cove Tennessee Bourbon launched in , first in Tennessee. The product is the result of tireless work by blender Marianne Eaves, Kentucky's first female master distiller. Manning calls Eaves the quarterback of the team. Indiana becomes the seventh state for Sweetens Cove to hit shelves.
It has a great bourbon history and Only a few thousand bottles will be released in the state, available at local retailers and at many higher-end restaurants. Getting to the point of Wednesday's launch has been an impressive journey for Rivers, mainly as he watches how "active" the owners have been. A key example? Manning picking up the phone and making calls to liquor stores. This is not a celebrity vanity project," Rivers said.
Manning said he has had a blast doing it. And, so far, it's paying off. Sweetens Cove was recently ranked the No. It was No. When Colts owner Jim Irsay and the team threw a post-Hall of Fame induction party for Manning in Canton last month, they asked if there was anything special he wanted there. Elmo shrimp.
The only problem: Sweetens Cove wasn't available in Ohio. So Rivers bought the bourbon in Kentucky, rented a limo and had it driven to Canton. It's all gone. Reach her via email: dbenbow indystar.
This article originally appeared on Indianapolis Star: Peyton Manning is making cold calls to Indy liquor stores to put his bourbon on shelves. New travel rules just dropped. Facebook Papers: Here are the biggest takeaways from the leaked documents. Did Peyton and Eli create future of sports broadcasting? Click to expand.
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